A few days ago, I presented the closing keynote for TBEX Asia about the power of story. It was an honour to get up in front of a group people dedicated to being better at what they do, and to speak about a topic that I truly believe in. The crux of the speech was that narrative storytelling is an in

“Recruiters spend an average of six seconds before they make the initial ‘fit or no fit’ decision on candidates,” according to online career portal T he Ladders. In an aggressive marketplace, average resumés get lost in cyberspace while smart resumés rise above the crowd and grab attention instantly

Yandy.com I was always given to understand that Halloween costumes were meant to be scary, or have some kind of occult basis. Shows how much I know, I suppose. In an attempt to keep Halloween 2015 nice and current, online retailer Yandy have released a new ranged of outfits, all of them based on pop

Why a WordPress Website is the Right Choice (Even if You Don’t Blog) If you’re not planning on blogging, is a WordPress website still the right choice for your small business? Absolutely! When WordPress was created in 2003, it made blogging so easy that even computer novices could start their own wi

We all know that ever since the release of Penguin Algorithm Update, Google deals harsh penalties for websites that use black hat SEO techniques, so here’s an idea to keep you up at night – what if a malicious party (say, your closest competitor) starts using those techniques on your site just to tr

If you’re a PR leader, you’ve probably spent a lot of time thinking about SEO. Why? Because you’re getting mixed messages. While some experts tell you that search engine optimization is obsolete , others will tell you that this marketing technique is more important than ever. As a PR leader, which p

By Michiel Heijmans Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook,

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube

If you blog on a regular – or not so regular – basis for the primary purpose of marketing a business, product, message or service, are you getting the maximum mileage out of your blogs? I am a writer and as much as I love writing blogs – and do so on a weekly basis – I don't write them particularly fast. As such, I try to make sure that for the blogs I do write, I get the maximum mileage out of them.