Don't you just hate it when you read a very engaging and mind-boggling title of an article or editorial on the internet which turns out to be less promising that how it was being sold on the headline? This has become a growing trend on the internet now and has sensationalized the creation of misleading titles in order to pull in more audience into those traffic hungry sites. Apparently, that's why those headlines are called “Clickbait.

When putting together a marketing campaign, every business hopes to get good results. Digital marketing options are so many and when working with a good strategy, you are likely to be a success in making your brand more visible and increasing sales and revenue. Businesses are able to tell how good their marketing campaigns are by tracking results.

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